The U.S. Forest Service has created a flyer advertising the new Chattahoochee-Oconee National Forests mobile application developed by Mobile Mind and published by us in July. The 8.5 x 11 inch flyer is free to download in a printable PDF format from the Forest Service website here. The flyer is colorful, informative and can be displayed in a variety of settings. You may soon see them at local businesses. QR codes at the bottom of the flyer allow visitors to scan and download the app for both iOS and Android devices.
A few months ago we posted our opinion on the use, and abuse, of QR codes in today’s society. Although we favor the artistic and creative use of QR codes, good old fashioned black and white squares are actually advantageous when lighting conditions are unknown or could vary. In these conditions you want to give visitors the best chance to successfully scan the displayed QR code on the first try. We think the simple and fun design of the Forest Service flyer accomplishes this nicely!